WHY BOYD?
Boyd Brand Consulting is proudly named after our owner’s mother, Joan (pictured on the right), who, along with her identical twin sister, Jayne, became the original Doublemint Twins in the gum’s first advertising campaign in 1956.
Performing under the stage name ‘Boyd,’ their mother’s maiden name, Joan’s name is now proudly reflected in our company’s identity.
Our Team
Our fearless leader, Kerry Hackett, brings her expertise to every project, with access to a network of experienced marketing and communications professionals. Tapped when needed to support our clients’ success.
Kerry Hackett
Founder, Principal Consultant
With over 25 years of experience at Fortune 100 & Fortune 500 companies, Kerry Hackett has a proven history of enhancing brand reputation, increasing market share, and driving consumer consideration and loyalty for companies like Allstate Insurance Corporation and United Airlines.
Her expertise spans marketing, communications, PR, sponsorships, and brand management, consistently delivering strategic initiatives that fuel growth and foster long-term relationships.
Kerry collaborates with top experts in marketing, communications, PR, and brand management. She also provides consulting on organizational structure and leadership development, helping businesses optimize their teams for success.
Known for her authenticity, humor, and transparency, Kerry is the go-to resource for getting things done right. Colleagues and clients alike will tell you that when results matter, Kerry delivers with precision and care.
Ready to take the next step? Reach out today and discover how Boyd Brand Consulting can help you achieve your goals.
